Live123 respects the privacy of every member. This document clearly explains what data we collect, why we collect it, how we protect it, and the full rights you hold over your own personal data.
Live123's Six Privacy Commitments to Malaysian Members
The principles that shape how live123 handles your personal data every day
All communication between your device and live123's servers is encrypted using 256-bit SSL — the same standard used by Malaysia's leading banks to secure financial transactions.
Live123 never sells, rents, or trades members' personal information to any third party for marketing or any other purposes. This is an absolute commitment that will not be compromised.
You may request a copy of your data, correct inaccurate information, or request data deletion at any time by contacting the live123 support team in Bahasa Malaysia.
Live123 only collects data that is strictly necessary to deliver its services. There is no excessive data collection or gathering of information irrelevant to the platform's operations.
Personal data is retained only for as long as it is needed for the stated purpose or to comply with legal requirements. Data that is no longer required is securely deleted or anonymized.
All privacy notices, data inquiry responses and data protection communications are handled in Bahasa Malaysia by live123's native-speaking support team.
Important Note: This Privacy Policy sets out live123's privacy practices in detail. By using the live123 platform, you agree to the data collection and usage practices described here. If anything is unclear, our support team is available in Bahasa Malaysia 24 hours a day.
This Privacy Policy is published by live123, an online Sports Betting and casino entertainment platform operating for the Malaysian market. This document explains how live123 collects, uses, stores, protects, and — in certain circumstances — shares the personal information of members and users of our platform.
Live123 takes privacy very seriously. We understand that when you register as a member and use our platform, you are entrusting us with your personal information — and that trust is a responsibility we do not take lightly. This policy is written in plain language because we believe every member deserves to know exactly what happens with their data.
This Privacy Policy applies to all users of the live123 platform, including visitors who browse the site without registering, registered members actively using the services, and former members whose accounts have been closed but whose data is still retained for the period required by law.
Official Language: This Privacy Policy is written in Bahasa Malaysia as the governing language. In the event of any ambiguity arising from a translation into another language, the Bahasa Malaysia version shall prevail and be considered definitive.
When you register for and use live123's services, you may provide the following data directly:
When you use the live123 platform, our systems automatically collect certain technical information to ensure the platform operates properly and securely:
In certain cases, live123 may receive information about you from legitimate third parties — for example, payment processors such as Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, or banks supporting FPX. Information received from these parties is limited strictly to what is necessary to verify and process your financial transactions.
Every piece of data collected by live123 has a specific and justifiable purpose. live123 does not collect data for vague reasons or purposes unrelated to the platform's operations.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Member account management | Name, phone number, email, date of birth | Service agreement |
| Processing of deposits & withdrawals | Bank / eWallet details, full name | Service agreement |
| Identity verification (KYC) | MyKad / Passport, date of birth, address | Legal obligation |
| Fraud prevention & security | IP address, usage patterns, device information | Live123's legitimate interests |
| Customer support | Communication records, account information, transaction records | Service agreement |
| Experience personalisation | Game history, saved preferences | Live123's legitimate interests |
| Promotional notifications | Email, phone number | Your consent |
For promotional and marketing notifications, live123 only sends such communications if you have consented to receive them during registration or subsequently through your account settings. You may withdraw this consent at any time via your account settings or by contacting live123 support.
Live123 works with a number of third-party service providers that help us deliver our services to you. These providers may only use your data for purposes specified by live123 and are bound by strict confidentiality agreements:
Live123 may be required to disclose personal information when mandated by applicable law or directed by a competent authority. In such situations, live123 will disclose only the minimum information required and, where permitted, will notify the member concerned in advance.
Absolute Guarantee: live123 has never and will never sell, rent, trade or share members' personal data with advertising companies, data brokers or any party not listed above for purposes unrelated to the delivery of live123's services.
Member data security is a core priority within live123's technical infrastructure. We invest continuously in the latest security technologies and practices to ensure your data remains protected at all times.
All communications between your browser or app and live123's servers are encrypted using TLS 1.3 with 256-bit encryption. This means that even if someone were to intercept your network traffic, they would be unable to read its contents. Sensitive data such as financial information and identity verification documents are stored in encrypted form within live123's databases.
Access to members' personal data within live123's internal systems is strictly restricted on a need-to-know basis. live123 staff may only access data required to perform their specific job functions. All access is automatically logged and monitored, and any unusual access activity is flagged and investigated.
Live123's servers are protected by multi-layered firewalls, intrusion detection and prevention systems, round-the-clock security monitoring, and periodic penetration testing conducted by independent security experts. Any vulnerabilities identified during testing are remediated promptly based on severity.
In the event of any security incident involving members' personal data, live123 is committed to notifying affected members within a reasonable timeframe once the incident has been confirmed and investigated — in accordance with applicable data breach notification requirements.
Live123 retains personal data only for as long as necessary for the stated purpose or to comply with applicable legal requirements.
Once the retention period expires, data is securely deleted or anonymized so that it can no longer be linked to any specific individual.
As a live123 member, you have the following rights regarding your personal data. To exercise any of these rights, please contact the live123 support team via live chat or email at support@live123.my:
Your Full Rights as a live123 Member
You have the right to request and receive a copy of all personal data held by live123 about you. live123 will provide this copy within 14 working days from the date of the request.
If any of your personal information is inaccurate or out of date, you have the right to request a correction. live123 will update the records within 7 business days of receiving appropriate supporting evidence.
You may request the deletion of your personal data. Requests will be processed in accordance with legal requirements — certain data may need to be retained for a specified period under financial regulations.
In certain circumstances, you may request that live123 restrict the way your data is processed while an issue is being resolved — for example, while you are disputing the accuracy of certain data.
You may object to the use of your data for direct marketing purposes at any time. Upon receiving your objection, live123 will immediately cease using your data for that purpose.
You have the right to receive the personal data you have provided to live123 in a machine-readable format, allowing you to transfer that data to another service provider should you choose to do so.
Live123 uses cookies and similar tracking technologies to enhance the user experience, ensure platform security, and understand how our platform is used. Below are the types of cookies used and their purposes:
You can manage cookies through your browser settings. Please note, however, that disabling essential cookies will affect the core functionality of the live123 platform and you may be unable to log in or use the service fully.
Live123 services are strictly for individuals aged 18 and above. live123 does not knowingly collect or process personal data from anyone under the age of 18 under any circumstances.
If live123 discovers that personal data belonging to a minor has been collected without valid parental or guardian consent, we will take immediate steps to delete that data and close the account in question. Any winnings obtained through such an account may be voided.
To Parents and Guardians: If you discover that your minor child has registered a live123 account, please contact live123 support immediately at support@live123.my. We will handle the account closure promptly and with sensitivity.
Live123 pays close attention to the privacy of members' financial data. Here is how we handle your financial information:
All financial transactions on live123 are processed through secure, appropriately recognized payment channels — including Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX (Maybank2u, CIMB Clicks, and other FPX-supported banks). Information shared with these payment processors is limited strictly to what is necessary to complete the transaction.
For any enquiries, requests or complaints regarding this Privacy Policy or the handling of your personal data by live123, please reach us through the following channels:
When contacting us regarding a privacy matter, please clearly state the type of request (e.g., "Data Access Request" or "Data Deletion Request") so we can route your enquiry to the right team more efficiently. All privacy enquiries are handled in Bahasa Malaysia by trained staff.
Response Time: live123 is committed to acknowledging privacy enquiries within 3 business days and resolving requests within 14 business days. For complex requests, this period may be extended to up to 30 days, with advance notice provided to you.
Live123 reserves the right to amend this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, or developments in how we deliver our services. When significant amendments are made:
We encourage you to review this Privacy Policy from time to time to stay informed about how live123 protects your information. Continued use of the live123 platform after an amendment's effective date will be considered acceptance of the updated Privacy Policy.
FAQ – live123 Privacy Policy
Related Terms & Conditions: This Privacy Policy forms part of the overall agreement between you and live123. To fully understand your rights and responsibilities as a member, please also read the Terms & Conditions our complete policy. In the event of any conflict between the two privacy-related documents, this Privacy Policy shall prevail.
Responsible Gaming: live123 cares about the well-being of its members. If you or someone you know needs support related to gambling habits, please visit the Responsible Gaming us for information and support resources. live123 is intended for users aged 18 and above only.
Your Privacy is Protected — Ready to Join live123?
You now have a full understanding of how live123 protects your personal data. With 256-bit SSL encryption, zero data selling and complete rights in your hands — register with confidence and start enjoying the best Sports Betting and online casino entertainment experience in Malaysia.